BACBank of America Corporation

Business Overview Bank of America Corporation (BAC) is a U.S. financial services holding company providing consumer and business banking, wealth management (through Merrill), and global banking & markets services. Revenue is primarily generated from net interest income (interest earned on loans/securities minus funding costs) and noninterest income such as service charges/fees, card fees, and investment & advisory/trading revenues. Market Position Bank of America is one of the largest U.S. banks by assets, with a broad national retail footprint and a diversified platform spanning retail deposits, credit, wealth, and capital markets (including BofA Securities). Scale in low-cost deposits, an integrated multi-line offering, and a major wealth franchise are key differentiators in competing with other U.S. money-center banks. Key Segments Key operating areas commonly described include Consumer Banking, Global Wealth & Investment Management (Merrill), Global Banking, and Global Markets.